Blueberry Brands takes pride in
our imprinting quality and ability to vividly produce your design on
any of our products.
accomplish this we pay particular attention to the quality of artwork
The following specifications detail our requirements
in providing you exceptional imprinting of your logo.
meeting these standards may incur additional costs and time.
It is important to remember that Blueberry Brands represents
many diverse manufacturers, and thousands of products, and thus there
can be wide variations in exact specifications.
color separation, halftone and embroidery specifications may vary from
manufacturer to manufacturer, and from product to product.
you place your order, a trained Blueberry Brands Customer Service representative
will work with you or your designated graphic artist to review all appropriate
requirements and any additional costs.
In general, here are the major industry specifications:
For best results, we prefer VECTOR ART created in Adobe Illustrator.
Vector images are created in a drawing program and consist of shapes
based on mathematics.
These graphics contain clear, smooth lines
that retain their sharpness and proportions when edited.
your vector art, we accept the following:
• Media: Zip disks or CD.
• E mail: Please forward your art files to art@BlueberryBrands.com and insert
company name in the subject field.
• A printout of all digital and email art must accompany the purchase
Important Note: A scanned image (e.g. .jpg, .gif, .bmp,
.tiff, .psd, .pdf) or art created in a photo/paint program is not vector
art. In addition, placing, linking, embedding, or copying these
images into a drawing program does not convert them into vector art and
will not meet our art requirements.
Mechanical art is camera-ready and is the size to be printed; is crisp
black and white; requires no touch-up.
To assist you with achieving the best possible imprint, we will consult
with you in defining your project, and completing your artwork at
the lowest cost approach.
There are generally no additional fees for typesetting services. Minimum
requirements for fonts are 12 pt. and 1 pt. for lines. Some fonts
may have to be larger.
Accepted Programs and Formats:
For best results, please submit VECTOR ART.
Adobe Illustrator - All versions.
Convert text to outlines.
Corel Draw - 11.0. Export files as .ai Convert
text to curves.
Freehand - 10.0. Save as editable .eps Convert
text to paths.
We generally accept Type 1 fonts for Mac. Be sure
to send both screen and printer fonts. PC fonts need to be converted
to paths, curves, or outlines. Do not send PC fonts.
Multiple Color Designs:
For best results, artwork must be pre-approved by Blueberry Brands for
Digital art must be vector art. Mechanical art must be provided as a
black and white composite, with colors indicated.
Color Separations & Halftones:
• Ink imprinting. Colors must be separated by at least 1⁄2" to
allow for color movement. Please note that some color movement will still
occur. Multi-color imprinting is not available on some products.
• Foil Imprinting. Colors must be separated
by at least 1⁄4" to allow for color movement. Please
note that some color movement will still occur. Designs with tighter
registration must be pre-approved.
• Halftones (Photos or Photographic Images):
For best results, artwork consisting of halftones must be pre-approved
by Blueberry Brands. Such designs must be printed at 30 lines per
inch at a 45 degree angle, with tint percentages not lower than 20%
nor greater than 60%.
For actual pre-production proofs, charges will be assessed, plus applicable
plate & art charges. Virtual samples are available.
Paper proofs are available by request only.
The printed area on a mechanical layout which extends from 1/8” to
_” beyond the visible print area.
Camera Ready Art
Crisp black and white art that is laid out properly in a format that
can be directly taken for reproduction.
Chokes and Spreads
Overlap of overprinted images to avoid color or white fringes or borders
around image detail. Also referred to as trapping.
Acronym for Cyan Blue, Magenta, Yellow, and Black. Printing colors
for Process Color reproduction.
When forms with carbons are printed, often
the die "crashes" through the pages. The top page
will be imprinted in ink, but all subsequent pages will be imprinted
A screen image which contains gradient tones from black to white.
Dots per Inch or D.P.I.
A measure of the resolution of an image. The more dots per inch, thee
finer the screen, and the greater the detail. Also referred as “LPI”,
lines per inch. DPI or LPI tolerances are dependent on the method
of printing along with the finish of the printing surface.
A two color halftone reproduction.
The undesirable effect of type or copy filling in with ink, usually occurring
when reverse copy that is not bold or thick enough.
Method of printing most commonly used to print paper, poly bags and other
products, using flexible rubber or photopolymer materials to create
the printing plates. Plates are mounted onto cylinders of various
diameters for rapid, continuous imprinting.
A complete assortment of letters, numbers, and punctuation marks of a
given size and design.
The reproduction of a continuous-tone image, through a screening process,
which converts the image into dots of various sizes and equal spacing
between centers. Generally refers to one-color dot imprints.
The process in which foil is directly transferred by means of pressure
and heat to a hot stamp printable surface.
Also known as reverse imprint. When printed surface allows for image
to reproduce in reverse. Base stock shows through the surrounding
The undesirable effect of an unplanned pattern which can be created when
two or more screens overlap or overprint with each other at certain
Photo film that is a reverse representation of the original copy. All
printed areas are clear, and non print areas are black. Negatives
are required to make Blue Lines, Color Keys, and Plates.
Overrun and Underrun
Modern presses operate at very high speeds, and for many purposes, products
are generally produced with an overrun which the customer is expected
to pay for. The presses cannot stop "on a dime," errors must
be discarded, and the first items through are often misaligned and
need to be recalibrated. Occasionally, underruns occur as well,
but mostly, overruns are the rule. Though the customer is expected
to pay for a certain percentage overrun (3% to 7% depending upon manufacturer,
product, and printing process), all will be of acceptable quality.
Pantone Matching System. An internationally recognized standard
color pallet of over 700 colors allowing designers and manufacturers
to consistently specify and reproduce an exact color tones. PMS
coloring generally costs a bit more, but when corporate standards must
be maintained, this is the method of choice.
Custom print of paper or poly film prior to converting into a given product.
A printing method which uses screen separations of the four basic colors,
CMYK. Reproduces vast color spectrum with photographic clarity. Often
called: 4-Color Process, or simply 4-Color.
A method of printing which uses etched metal cylinders and yields a very
high quality imprint. “Roto” is generally available
for printing from off shore facilities and is used for large quantity
print runs of product that require ultra-quality output.
A uniform measurement of dots in rows or lines per square inch.
Step and Repeat
A printed design in which an element is copied and reproduced over a
given area, maintaining equal spacing and direction between elements
to create a pattern. Most often identified with simple logo design
in repeat pattern on tissue and gift wrap.
Through the use of “chokes” and “spreads”, overprinting
of multiple colors to prevent unprinted areas from showing due potential